1. Research Multiple Agencies: Start by researching multiple SEO agencies in Mumbai. Look for agencies that offer affordable SEO packages or have competitive pricing structures.

2. Compare Prices: Obtain quotes from different agencies and compare their prices. However, remember that the cheapest option may not always be the best. Consider the quality of services and the agency’s reputation before making a decision.

3. Assess Services Included: Evaluate the services included in the package. Some agencies may offer basic SEO services at a lower cost but exclude certain essential services. Make sure the package covers the necessary aspects of SEO, such as keyword research, on-page optimization, link building, and analytics.

4. Check Client Reviews and Portfolio: Look for client reviews and testimonials to get an idea of the agency’s performance. Review their portfolio and see if they have experience working with clients in your industry.

5. Communication and Support: Good communication is crucial when working with an SEO agency. Ensure that the agency is responsive, provides regular updates, and offers support when needed.

6. Customizable Packages: Some agencies may offer customizable packages based on your specific requirements and budget. Discuss your needs with the agency and see if they can tailor a package that meets your goals and budget.

7. Local Freelancers or Small Agencies: Consider working with local freelancers or small agencies who may offer competitive pricing compared to larger agencies. However, again, thoroughly assess their expertise and track record before making a decision.

Remember that SEO is an investment, and the quality of services can significantly impact your online presence and business growth. It’s essential to strike a balance between affordability and the expertise of the agency you choose to work with.